The MarTech Stack Mess
Five tools. Five truths. One layer that ends the argument.
Replace the pipeline, the warehouse, the BI layer, the attribution tool, and the analyst with one platform.
54% of CMOs say connecting data from different sources is a major barrier.
One-third of CMOs rely on 5 to 15 tools to measure ROI.
The tools, pipeline, and analyst you pay for today cost well over $8,000 per month.
- One platform replaces five. No migration. No warehouse project.
- Connect Google Ads, Meta Ads, GA4, and Google Ad Manager via OAuth.
- Ingest Excel, CSV, and PDF files, and connect PostgreSQL, MySQL, MariaDB, and MongoDB.
The MarTech Stack Mess
Three ways your tools are working against you — and how DRA unifies them.
Data Silo Chaos
Google Ads lives in one dashboard, GA4 in another, Google Ad Manager in a third, your CRM in a fourth. Assembling the full picture requires exporting, joining, and manually reconciling spreadsheets.
Incompatible Attribution
Every platform uses its own attribution model. Google Ads claims last-click credit. Meta Ads claims assisted conversion. GA4 uses data-driven. None of them agree — so none of them are actionable.
Tool Overhead Costs
Paying for 5+ tools that don't talk to each other, plus the engineering hours to maintain them. 54% of CMOs say connecting data from different sources is a major barrier — not an enabler.
How DRA Replaces the Mess with One Platform
All your data. One truth layer. Zero overhead.
Connect Every Source
Google Ads, GA4, Meta, SQL databases, CSV, Excel, PDF — connect them all in one click. No API keys, no middleware, no engineering tickets.
Federated Query Layer
One query across all your sources. DRA's architecture lets you join Google Ads data with SQL data with CSV data — as if they were one database.
Unified Attribution
All 6 attribution models built in. Compare first-touch, last-touch, linear, time-decay, position-based (U-shaped), and data-driven — all from the same unified data set.
Cross-Channel Dashboards
Build dashboards that combine data from every channel on one canvas. Compare Google Ads ROAS next to Google Ad Manager CPM next to organic conversion rate.
No-Code Everything
DRA is built for marketers, not engineers. Connect sources, build models, and create dashboards — all without writing a single line of code.
Replace 5 Tools with 1
DRA replaces your analytics tool, attribution tool, reporting tool, data connector, and dashboard builder. One platform. One bill. One source of truth.
Every Source Connected in One Click
DRA connects Google Ads, GA4, Meta, SQL databases, CSV, Excel, and PDFs instantly. No API keys to manage, no middleware, no engineering tickets. One platform replaces your entire MarTech stack.
- OAuth one-click connections to all major platforms
- Cross-source data joining without SQL or VLOOKUPs
- Replace 5+ tools with one unified platform
What the status quo already costs you.
The alternative is not another product. It is the tools, pipeline, and people you already pay for.
| Component | Monthly cost |
|---|---|
| Data pipeline | ~$549/month |
| BI layer | ~$150+/month |
| Attribution platform | $1,500+/month |
| Marketing data analyst | ~$5,800 to $7,750/month |
| What you pay today | well over $8,000/month |
Pipeline, BI, and attribution figures are vendor list prices. Analyst cost is derived from a $70,000 to $93,000 annual salary (PayScale, Glassdoor 2026).
Simple, Transparent Pricing
Start free. Scale as you grow. No hidden fees. Cancel anytime.
💰 Save 20% with annual billing
FREE
Connect one source and see your first answer.
- 50K rows per data model
- 3 projects
- 5 data sources
- 5 dashboards
- 10 AI generations/month
- Solo Only sub-users
Key Features
- AI Data Modeler
- AI Insights
- Medallion Architecture (Bronze/Silver/Gold layers)
- Marketing Attribution
- Marketing Hub Dashboard
- Campaign Management
- Scheduled Data Refreshes
- 3 Public Dashboard Links
- PNG Export Only
STARTER
Reclaim hours a week and stop stitching spreadsheets.
$29/month
Save $72/year
Billed annually at $276
- 500K rows per data model
- 10 projects
- 15 data sources
- 15 dashboards
- 100 AI generations/month
- Solo Only sub-users
Key Features
- All FREE features
- Multi-layer data pipelines
- CSV/Excel Export
- Advanced Attribution (6 models)
- Email Support (48hr)
- Custom Dashboard Colors
- Real-Time In-App Notifications
- 20 Public Dashboard Links
PROFESSIONAL
Run all 6 attribution models and prove ROI to the CFO.
$129/month
Save $312/year
Billed annually at $1236
- 5M rows per data model
- Unlimited projects
- Unlimited data sources
- Unlimited dashboards
- 500 AI generations/month
- 2-5 sub-users
Key Features
- All STARTER features
- Team Collaboration (2-5 users)
- Compositional data modeling
- Basic RBAC (3 roles)
- Dashboard Embedding
- Custom Dashboard Themes
- API Access (read-only)
- Email Support (24hr)
- Light Branding (logo + colors)
PROFESSIONAL PLUS
Give your whole team self-service reporting at scale.
$399/month
Save $960/year
Billed annually at $3828
- 100M rows per data model
- Unlimited projects
- Unlimited data sources
- Unlimited dashboards
- Unlimited AI generations/month
- 6-100 sub-users
Key Features
- All PROFESSIONAL features
- Enterprise-scale data pipelines
- Full Team Collaboration (6-100 users)
- Advanced RBAC (5 roles, 19 permissions)
- OAuth SSO (Google, LinkedIn)
- Basic Branding (logo + colors)
- API Access (read/write)
- Priority Support (24/7, 4hr SLA)
- Dedicated Account Manager
- Quarterly Business Reviews
- 99.5% Uptime SLA
ENTERPRISE
Custom deployment, onboarding, and support.
- Unlimited rows per data model
- Unlimited projects
- Unlimited data sources
- Unlimited dashboards
- Unlimited AI generations/month
- 100+ sub-users
Key Features
- Unlimited multi-stage data architectures
- All PROFESSIONAL PLUS features
- SAML 2.0 SSO (Okta, Azure AD, OneLogin, ADFS)
- SSO Domain Enforcement (enforce login via IdP)
- Just-in-Time (JIT) User Provisioning
- 99.9% Uptime SLA
- White-Glove Onboarding
- Custom Feature Development
- Direct Engineering Support
- Volume Discounts
- Custom SLA Agreements
Frequently Asked Questions
How do I connect marketing spend to revenue?
DRA unifies your ad platform data (Google Ads, Meta), your analytics data (GA4), and your revenue data (CRM, SQL) into one Federated Query Layer. This lets you trace every dollar from ad spend to closed revenue — automatically, without manual spreadsheet work.
Why is my MarTech stack a barrier to alignment?
54% of CMOs say connecting data from different sources is a major barrier. The problem is data silos: each tool tracks different metrics, uses different attribution models, and exports different numbers. DRA replaces the chaos with a single truth layer.
What is a GA4 alternative for marketing attribution?
DRA is purpose-built for marketing attribution where GA4 falls short. While GA4 offers limited attribution models and no cross-source data joining, DRA connects unlimited data sources, supports multi-touch attribution, and lets you build custom attribution models without engineering help.
Why do BI tools fall short for marketing analytics?
BI tools visualize data but do not solve the integration problem — the ETL, the SQL, and the data engineering overhead still land on your team. DRA is a marketing intelligence platform that unifies data first, then visualizes it, so you skip all of that.
Official Partnerships & Verifications
Recognised by the World's Leading Platforms
Data Research Analysis is an officially recognised technology provider with Meta and a verified business on LinkedIn, meeting their strict compliance and quality standards.
Technology Provider
Officially listed as a Meta Technology Provider, enabling verified access to the Meta Marketing API.
Verified Business
Recognised as a LinkedIn Verified Business, meeting LinkedIn's verification and compliance standards.
Data Research Analysis is an open source data analysis platform developed under the MIT Open Source License.
Important Links
Pricing Login Privacy Policy Return & Refund Policy Cancellation Policy Terms & ConditionsRegistered With
