Privacy Policy

Last updated: December 24, 2025

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. This Privacy Policy has been created with the help of the Privacy Policy Generator.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

• Account means a unique account created for You to access our Service or parts of our Service.

• Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.

• Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Data Research Analysis (SMC-Private) Limited, 1327 D Street 26 Phase 6 Defence Housing Authority Lahore Punjab Pakistan.

• Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

• Country refers to: Pakistan

• Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

• Google Analytics Data refers to website analytics data that You authorize Us to access from Your Google Analytics account, including but not limited to website traffic, user behavior, demographics, and performance metrics.

• Google Ad Manager Data refers to advertising performance data that You authorize Us to access from Your Google Ad Manager account, including but not limited to ad impressions, clicks, revenue metrics, inventory data, and performance analytics.

• Google Ads Data refers to advertising campaign data that You authorize Us to access from Your Google Ads account, including but not limited to campaign performance metrics, ad statistics, keyword data, costs, conversions, and audience targeting information.

• Third-Party Services refers to external services and APIs that We integrate with, including Google Analytics, Google Ad Manager, Google Ads, Google OAuth, and other third-party data sources that You connect to Our Service.

• Personal Data is any information that relates to an identified or identifiable individual.

• Service refers to the Website.

• Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

• Website refers to Data Research Analysis (SMC-Private) Limited, accessible from http://www.dataresearchanalysis.com

• You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

• Email address

• Usage Data

• Third-Party Service Credentials: When You connect external services like Google Analytics, We collect and securely store encrypted OAuth tokens and service identifiers required to maintain the integration.

• Database Connection Credentials: When You connect external databases (PostgreSQL, MySQL, MariaDB, MongoDB), We collect and securely store encrypted connection credentials (host, port, database name, username, password) that You provide.

• Uploaded Files: When You upload files (Excel, CSV, PDF), We store and process the file contents You provide for data extraction, analysis, and visualization purposes.

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Third-Party Service Integrations

Google Analytics Integration

Our Service allows You to connect Your Google Analytics account to import and analyze Your website data. When You choose to connect Google Analytics:

• OAuth Authorization: We use Google OAuth 2.0 to securely authenticate Your Google account. We only request read-only access to Your Google Analytics data.

• Data Access: We access the following data from Your Google Analytics account with Your explicit permission:

  • Analytics properties and account information
  • Website traffic metrics (sessions, users, page views)
  • User demographics and geographic data
  • Device and technology information
  • Traffic sources and acquisition data
  • Event tracking and conversion data

• Token Storage: We store encrypted OAuth refresh tokens to maintain ongoing access to Your Google Analytics data. These tokens are:

  • Encrypted using industry-standard encryption (AES-256)
  • Stored securely in our database
  • Only used to refresh access to Your connected analytics properties
  • Can be revoked by You at any time through Your account settings or Google account permissions

• Data Processing: Analytics data imported from Your Google Analytics account is:

  • Stored in our secure database for the duration You choose
  • Used solely to provide analysis, reporting, and visualization features
  • Not shared with third parties except as described in this Privacy Policy
  • Processed in accordance with Google's API Services User Data Policy

• Your Control: You maintain full control over Your Google Analytics integration:

  • You can disconnect Your Google Analytics account at any time
  • You can configure sync frequency and data retention settings
  • You can delete imported analytics data from Your projects
  • Disconnecting removes our access but does not delete data already imported

Google API Services User Data Policy

Our use of information received from Google APIs adheres to Google API Services User Data Policy, including the Limited Use requirements. We:

• Only request the minimum scopes necessary to provide Google Analytics, Google Ad Manager, and Google Ads integration features
• Use Google user data solely to provide and improve features You have explicitly requested
• Do not transfer Google user data to third parties except as necessary to provide the Service
• Do not use Google user data for serving advertisements
• Provide clear disclosure about how we access, use, store, and share Google user data

Revoking Access

You can revoke Our access to Your Google Analytics data at any time through:

• Our Service: Navigate to Account Settings → Connected Services → Disconnect Google Analytics
• Google Account: Visit Google Account Permissions and remove "Data Research Analysis" access

After revoking access, We will no longer be able to sync new data from Your Google Analytics account. Previously imported data will remain in Your projects unless You manually delete it.

Google Ad Manager Integration

Our Service allows You to connect Your Google Ad Manager account to import and analyze Your advertising performance data. When You choose to connect Google Ad Manager:

• OAuth Authorization: We use Google OAuth 2.0 to securely authenticate Your Google account. We only request read-only access to Your Google Ad Manager data.

• Data Access: We access the following data from Your Google Ad Manager account with Your explicit permission:

  • Ad Manager network and account information
  • Ad revenue and performance metrics (impressions, clicks, viewability)
  • Inventory and line item data
  • Geographic and device performance breakdowns
  • Ad unit and advertiser performance statistics
  • Time series revenue and performance data

• Token Storage: We store encrypted OAuth refresh tokens to maintain ongoing access to Your Google Ad Manager data. These tokens are:

  • Encrypted using industry-standard encryption (AES-256)
  • Stored securely in our database
  • Only used to refresh access to Your connected Ad Manager networks
  • Can be revoked by You at any time through Your account settings or Google account permissions

• Data Processing: Advertising data imported from Your Google Ad Manager account is:

  • Stored in our secure database for the duration You choose
  • Used solely to provide analysis, reporting, and visualization features
  • Not shared with third parties except as described in this Privacy Policy
  • Processed in accordance with Google's API Services User Data Policy

• Your Control: You maintain full control over Your Google Ad Manager integration:

  • You can disconnect Your Google Ad Manager account at any time
  • You can configure sync frequency and data retention settings
  • You can delete imported advertising data from Your projects
  • Disconnecting removes our access but does not delete data already imported

Google Ads Integration

Our Service allows You to connect Your Google Ads account to import and analyze Your advertising campaign data. When You choose to connect Google Ads:

• OAuth Authorization: We use Google OAuth 2.0 to securely authenticate Your Google account. We only request read-only access to Your Google Ads data.

• Data Access: We access the following data from Your Google Ads account with Your explicit permission:

  • Customer account and campaign information
  • Campaign performance metrics (impressions, clicks, conversions, costs)
  • Ad group and individual ad statistics
  • Keyword and search term performance data
  • Geographic and demographic targeting performance
  • Device type and audience segment data

• Token Storage: We store encrypted OAuth refresh tokens to maintain ongoing access to Your Google Ads data. These tokens are:

  • Encrypted using industry-standard encryption (AES-256)
  • Stored securely in our database
  • Only used to refresh access to Your connected customer accounts
  • Can be revoked by You at any time through Your account settings or Google account permissions

• Data Processing: Campaign data imported from Your Google Ads account is:

  • Stored in our secure database for the duration You choose
  • Used solely to provide analysis, reporting, and visualization features
  • Not shared with third parties except as described in this Privacy Policy
  • Processed in accordance with Google's API Services User Data Policy

• Your Control: You maintain full control over Your Google Ads integration:

  • You can disconnect Your Google Ads account at any time
  • You can configure sync frequency and data retention settings
  • You can delete imported campaign data from Your projects
  • Disconnecting removes our access but does not delete data already imported

Revoking Access to Google Services

You can revoke Our access to Your Google Analytics, Google Ad Manager, or Google Ads data at any time through:

• Our Service: Navigate to Account Settings → Connected Services → Disconnect the respective Google service
• Google Account: Visit Google Account Permissions and remove "Data Research Analysis" access

After revoking access, We will no longer be able to sync new data from Your Google accounts. Previously imported data will remain in Your projects unless You manually delete it.

Database and File Upload Data Handling

Our Service allows You to connect Your own databases and upload files for analysis purposes:

• Database Connections: When You connect external databases (PostgreSQL, MySQL, MariaDB, MongoDB):

  • We store Your connection credentials encrypted using AES-256 encryption
  • We use these credentials only to query data You authorize for Your projects
  • Credentials are stored securely in our database and never shared with third parties
  • You can disconnect databases and delete credentials at any time through Your account settings

• File Uploads: When You upload files (Excel, CSV, PDF):

  • Files are processed to extract data for analysis within Your projects
  • Uploaded files are stored securely and only accessible by You and authorized project members
  • We do not use uploaded file contents for any purpose other than providing analysis features to You
  • You can delete uploaded files and extracted data at any time through Your account settings

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

• Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
• Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. You can learn more about cookies on TermsFeed website article.

We use both Session and Persistent Cookies for the purposes set out below:

• Necessary / Essential Cookies

  Type: Session Cookies

  Administered by: Us

  Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

• Cookies Policy / Notice Acceptance Cookies

  Type: Persistent Cookies

  Administered by: Us

  Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

• Functionality Cookies

  Type: Persistent Cookies

  Administered by: Us

  Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service, including to monitor the usage of our Service.

• To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

• For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

• To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

• To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

• To manage Your requests: To attend and manage Your requests to Us.

• For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

• For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

• To integrate with third-party services: To connect, authenticate, and synchronize data from external services You authorize, such as Google Analytics, Google Ad Manager, and Google Ads, enabling You to import and analyze Your data within Our platform.

We may share Your personal information in the following situations:

• With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You. These Service Providers have access to Your Personal Data only to perform specific tasks on Our behalf and are obligated not to disclose or use it for other purposes.
• With Third-Party Service Providers: When You connect external services like Google Analytics, Google Ad Manager, or Google Ads, We exchange data with those services using secure APIs. We only access data You explicitly authorize and comply with each service provider's data policies.
• For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
• With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
• With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
• With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
• With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service may give You the ability to delete certain information about You from within the Service.

You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation
• Protect and defend the rights or property of the Company
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of Users of the Service or the public
• Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

• By email: hello@dataresearchanalysis.com