The Executive Trust Gap
When your number matches the bank account, the argument ends.
One number for the CMO, the CFO, and sales. Trust converts to budget authority.
90% of leaders believe marketing drives growth, but only 49% can clearly explain how it is measured to the board.
Only 38.3% of marketers always include ROI in their effectiveness analysis.
ROI is the top metric the CEO, CFO, and board use to judge marketing.
- Reconcile marketing numbers against actual revenue.
- De-duplicate platform claims so every channel reports one truth.
- Share a board-ready PDF report with every stakeholder.
The ROI Proof Gap
Three reasons your current stack can't prove ROI — and how DRA fixes each one.
Siloed Data Sources
Your spend data lives in Google Ads. Your conversion data lives in GA4. Your revenue data lives in your CRM. Without a unified layer, ROI is a guess wrapped in a spreadsheet.
48-Hour Reporting Lag
By the time your legacy tools produce a report, the data is stale. You're making decisions on yesterday's news while competitors pivot on real-time signals.
Broken Executive Trust
Your dashboard shows green arrows. Your bank account shows red ink. The CEO notices. Trust erodes fast when the numbers don't reconcile.
How DRA Proves Marketing ROI
One platform. Every source. Real-time answers.
Unified Truth Layer
Connect Google Ads, GA4, SQL, CSV, Excel, and PDFs into one federated query layer. Every source, every metric, one place.
AI Data Modeler
Describe the insight you need in plain English. Our AI builds the data model automatically — no SQL, no data science team required.
Real-Time Dashboards
Monitor campaign performance, ROAS, CAC, and LTV in dashboards that update as your data changes. No more 48-hour lag.
CEO-Ready Reports
Export board-ready reports that reconcile spend to revenue. Walk into every meeting with numbers the CFO can't argue with.
AI-Powered Insights
Ask your data questions in natural language. "Why did conversions drop last week?" — get instant answers with supporting data.
No-Code Setup
Connect sources in one click. Build dashboards with drag and drop. Skip the SQL boot camp and expensive certifications.
See Every Dollar from Spend to Revenue
DRA's unified dashboard shows your Google Ads spend, GA4 conversions, CRM revenue, and ROAS in one view — updated in real time. No more toggling between 5 tools to answer "what worked?"
- Cross-channel ROAS side by side
- Spend vs. revenue reconciliation in real time
- CEO-ready export with numbers that match the bank
The Cost of Not Proving ROI
Per month for a comparable analytics stack
Of marketing budget wasted on average
Per week spent collecting and preparing data
Simple, Transparent Pricing
Start free. Scale as you grow. No hidden fees. Cancel anytime.
💰 Save 20% with annual billing
FREE
Connect one source and see your first answer.
- 50K rows per data model
- 3 projects
- 5 data sources
- 5 dashboards
- 10 AI generations/month
- Solo Only sub-users
Key Features
- AI Data Modeler
- AI Insights
- Medallion Architecture (Bronze/Silver/Gold layers)
- Marketing Attribution
- Marketing Hub Dashboard
- Campaign Management
- Scheduled Data Refreshes
- 3 Public Dashboard Links
- PNG Export Only
STARTER
Reclaim hours a week and stop stitching spreadsheets.
$29/month
Save $72/year
Billed annually at $276
- 500K rows per data model
- 10 projects
- 15 data sources
- 15 dashboards
- 100 AI generations/month
- Solo Only sub-users
Key Features
- All FREE features
- Multi-layer data pipelines
- CSV/Excel Export
- Advanced Attribution (6 models)
- Email Support (48hr)
- Custom Dashboard Colors
- Real-Time In-App Notifications
- 20 Public Dashboard Links
PROFESSIONAL
Run all 6 attribution models and prove ROI to the CFO.
$129/month
Save $312/year
Billed annually at $1236
- 5M rows per data model
- Unlimited projects
- Unlimited data sources
- Unlimited dashboards
- 500 AI generations/month
- 2-5 sub-users
Key Features
- All STARTER features
- Team Collaboration (2-5 users)
- Compositional data modeling
- Basic RBAC (3 roles)
- Dashboard Embedding
- Custom Dashboard Themes
- API Access (read-only)
- Email Support (24hr)
- Light Branding (logo + colors)
PROFESSIONAL PLUS
Give your whole team self-service reporting at scale.
$399/month
Save $960/year
Billed annually at $3828
- 100M rows per data model
- Unlimited projects
- Unlimited data sources
- Unlimited dashboards
- Unlimited AI generations/month
- 6-100 sub-users
Key Features
- All PROFESSIONAL features
- Enterprise-scale data pipelines
- Full Team Collaboration (6-100 users)
- Advanced RBAC (5 roles, 19 permissions)
- OAuth SSO (Google, LinkedIn)
- Basic Branding (logo + colors)
- API Access (read/write)
- Priority Support (24/7, 4hr SLA)
- Dedicated Account Manager
- Quarterly Business Reviews
- 99.5% Uptime SLA
ENTERPRISE
Custom deployment, onboarding, and support.
- Unlimited rows per data model
- Unlimited projects
- Unlimited data sources
- Unlimited dashboards
- Unlimited AI generations/month
- 100+ sub-users
Key Features
- Unlimited multi-stage data architectures
- All PROFESSIONAL PLUS features
- SAML 2.0 SSO (Okta, Azure AD, OneLogin, ADFS)
- SSO Domain Enforcement (enforce login via IdP)
- Just-in-Time (JIT) User Provisioning
- 99.9% Uptime SLA
- White-Glove Onboarding
- Custom Feature Development
- Direct Engineering Support
- Volume Discounts
- Custom SLA Agreements
Frequently Asked Questions
How do I prove marketing ROI when I can't track every touchpoint?
Data Research Analysis solves this with multi-source data unification. Connect Google Ads, Google Analytics, SQL databases, CSV, and PDF files into one truth layer. Our AI Data Modeler automatically joins cross-source data so you can see the full customer journey — not just last-touch — without manual spreadsheet work.
What metrics do CFOs care about from marketing?
CFOs care about CAC, LTV, payback period, ROAS, and pipeline velocity. Data Research Analysis surfaces all of these in CEO-ready dashboards that update in real time, connecting marketing spend directly to revenue outcomes so you walk into board meetings with numbers that match the bank account.
Why doesn't my marketing dashboard match our bank account?
Because your current tools silo data. GA4 shows one number, Google Ads shows another, and your CRM shows a third. Data Research Analysis unifies all sources into a single Federated Query Layer so every number reconciles with your actual bank statement.
ROAS vs marketing ROI — what's the difference?
ROAS (Return on Ad Spend) measures gross revenue per dollar spent on a specific ad channel. Marketing ROI measures net profit across all channels minus total marketing costs. Data Research Analysis calculates both automatically so you never confuse campaign efficiency with total business impact.
Official Partnerships & Verifications
Recognised by the World's Leading Platforms
Data Research Analysis is an officially recognised technology provider with Meta and a verified business on LinkedIn, meeting their strict compliance and quality standards.
Technology Provider
Officially listed as a Meta Technology Provider, enabling verified access to the Meta Marketing API.
Verified Business
Recognised as a LinkedIn Verified Business, meeting LinkedIn's verification and compliance standards.
Data Research Analysis is an open source data analysis platform developed under the MIT Open Source License.
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