How to Prove Marketing ROI
to Your CEO & CFO
Dashboards show success but the bank account is flat. The Executive Trust Gap erodes your credibility and your budget. DRA gives you the single source of truth that earns boardroom confidence.
The Executive Trust Gap
Three reasons your CEO and CFO don't trust your marketing numbers — and how DRA fixes each.
Dashboard vs. Bank Account
Your dashboard shows green arrows and rising ROAS. But the CFO's P&L shows flat revenue. When your numbers don't match the bank account, trust evaporates instantly.
Vanity Metrics, Not Revenue
Impressions, clicks, and engagement don't pay the bills. Your CEO wants pipeline and revenue attribution. If you're reporting the wrong metrics, you're eroding your own credibility.
Inconsistent Data Sources
Your CEO heard one number in the last meeting. Your analytics tool shows another. Your CRM shows a third. Inconsistency breeds doubt — and budget cuts.
How DRA Rebuilds Executive Trust
Numbers the boardroom can't argue with.
Reconciled Revenue Data
DRA unifies spend, conversion, and revenue data from every source. The numbers in your dashboard match the numbers in the bank account — period.
CEO-Ready Reports
Generate board-level reports that show CAC, LTV, payback period, and marketing-attributed revenue. The metrics your CFO actually cares about.
Spend-to-Revenue Pipeline
Trace every dollar from ad spend to closed revenue. Show the CEO exactly how marketing drives the top line — with auditable, reconcilable data.
AI Attribution Models
Beyond last-touch. DRA supports multi-touch attribution models that fairly credit every channel involved in the customer journey.
Real-Time Trust Building
No more waiting days for reports. Walk into any meeting with real-time data the CEO and CFO can verify against their own systems.
Executive Certainty
DRA's Truth Layer gives you complete confidence in every number you present. No more caveats, no more "this number might not include X."
Boardroom-Ready Reports That Match the P&L
DRA generates CEO-ready dashboards showing CAC, LTV, ROAS, and marketing-attributed revenue — all reconciled against your actual financial data. Walk into every board meeting with numbers the CFO can't argue with.
- CAC, LTV, payback period — the metrics CFOs demand
- Spend-to-revenue traceability for every dollar
- Export to PDF or share live dashboards instantly
The Trust Premium
Higher budget retention with reconcilable data
Of CEOs doubt marketing ROI numbers
Of truth that matches the bank account
Simple, Transparent Pricing
Start free. Scale as you grow. No hidden fees. Cancel anytime.
💰 Save 20% with annual billing
FREE
- 50K rows per data model
- 3 projects
- 5 data sources
- 5 dashboards
- 10 AI generations/month
- Solo Only sub-users
Key Features
- AI Data Modeler
- AI Insights
- Medallion Architecture (Bronze/Silver/Gold layers)
- Marketing Attribution
- Marketing Hub Dashboard
- Campaign Management
- Scheduled Data Refreshes
- 3 Public Dashboard Links
- PNG Export Only
STARTER
$29/month
Save $72/year
Billed annually at $276
- 500K rows per data model
- 10 projects
- 15 data sources
- 15 dashboards
- 100 AI generations/month
- Solo Only sub-users
Key Features
- All FREE features
- Multi-layer data pipelines
- CSV/Excel Export
- Advanced Attribution (5 models)
- Email Support (48hr)
- Custom Dashboard Colors
- Real-Time In-App Notifications
- 20 Public Dashboard Links
PROFESSIONAL
$129/month
Save $312/year
Billed annually at $1236
- 5M rows per data model
- Unlimited projects
- Unlimited data sources
- Unlimited dashboards
- 500 AI generations/month
- 2-5 sub-users
Key Features
- All STARTER features
- Team Collaboration (2-5 users)
- Compositional data modeling
- Basic RBAC (3 roles)
- Dashboard Embedding
- Custom Dashboard Themes
- API Access (read-only)
- Email Support (24hr)
- Light Branding (logo + colors)
PROFESSIONAL PLUS
$399/month
Save $960/year
Billed annually at $3828
- 100M rows per data model
- Unlimited projects
- Unlimited data sources
- Unlimited dashboards
- Unlimited AI generations/month
- 6-100 sub-users
Key Features
- All PROFESSIONAL features
- Enterprise-scale data pipelines
- Full Team Collaboration (6-100 users)
- Advanced RBAC (5 roles, 19 permissions)
- OAuth SSO (Google, LinkedIn)
- Basic Branding (logo + colors)
- API Access (read/write)
- Priority Support (24/7, 4hr SLA)
- Dedicated Account Manager
- Quarterly Business Reviews
- 99.5% Uptime SLA
ENTERPRISE
- Unlimited rows per data model
- Unlimited projects
- Unlimited data sources
- Unlimited dashboards
- Unlimited AI generations/month
- 100+ sub-users
Key Features
- Unlimited multi-stage data architectures
- All PROFESSIONAL PLUS features
- SAML 2.0 SSO (Okta, Azure AD, OneLogin, ADFS)
- SSO Domain Enforcement (enforce login via IdP)
- Just-in-Time (JIT) User Provisioning
- 99.9% Uptime SLA
- White-Glove Onboarding
- Custom Feature Development
- Direct Engineering Support
- Volume Discounts
- Custom SLA Agreements
Frequently Asked Questions
How do I prove marketing ROI to my CEO?
Start with data that reconciles. Most dashboards show channel-level metrics that don't match the P&L. DRA unifies your spend data, conversion data, and revenue data into one truth layer so your CEO sees marketing ROI that matches the bank account — not a dashboard full of green arrows that mislead.
What metrics do CFOs actually care about from marketing?
CFOs care about CAC (Customer Acquisition Cost), LTV (Lifetime Value), payback period, ROAS, pipeline velocity, and marketing-attributed revenue. DRA surfaces all of these in CEO-ready dashboards that connect directly to your financial reporting.
Why does my marketing dashboard not match our bank account?
Because your data is siloed. GA4 tracks one set of numbers, Google Ads tracks another, and your CRM tracks a third. Without a unified truth layer, none of them reconcile with actual revenue. DRA eliminates this gap.
How do I earn CFO trust for my marketing budget?
Show up with numbers that match. DRA gives you a single source of truth that reconciles marketing spend to pipeline and revenue. When the CFO sees the same numbers in your presentation that they see in the P&L, trust follows naturally.
Official Partnerships & Verifications
Recognised by the World's Leading Platforms
Data Research Analysis is an officially recognised technology provider with Meta and a verified business on LinkedIn, meeting their strict compliance and quality standards.
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Officially listed as a Meta Technology Provider, enabling verified access to the Meta Marketing API and advertising ecosystem.
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