The ROI Proof Gap
Prove marketing ROI to your CEO in 90 seconds, not three days.
Your ad spend already contains the answer. DRA connects spend to revenue and shows the CFO which channels pay back.
78% of marketing decision-makers believe at least 10% of spend is wasted due to insufficient measurement.
Organizations waste an average of 25% of their marketing budget on efforts that look productive but do not drive revenue.
Only 49% of marketing and finance leaders can clearly explain their measurement approach to the board.
- Run all 6 attribution models and compare them side by side.
- Reconcile channel credit against revenue, not platform reports.
- Export a board-ready PDF report in minutes.
The Executive Trust Gap
Three reasons your CEO and CFO don't trust your marketing numbers — and how DRA fixes each.
Dashboard vs. Bank Account
Your dashboard shows green arrows and rising ROAS. But the CFO's P&L shows flat revenue. When your numbers don't match the bank account, trust evaporates instantly.
Vanity Metrics, Not Revenue
Impressions, clicks, and engagement don't pay the bills. Your CEO wants pipeline and revenue attribution. If you're reporting the wrong metrics, you're eroding your own credibility.
Inconsistent Data Sources
Your CEO heard one number in the last meeting. Your analytics tool shows another. Your CRM shows a third. Inconsistency breeds doubt — and budget cuts.
How DRA Rebuilds Executive Trust
Numbers the boardroom can't argue with.
Reconciled Revenue Data
DRA unifies spend, conversion, and revenue data from every source. The numbers in your dashboard match the numbers in the bank account — period.
CEO-Ready Reports
Generate board-level reports that show CAC, LTV, payback period, and marketing-attributed revenue. The metrics your CFO actually cares about.
Spend-to-Revenue Pipeline
Trace every dollar from ad spend to closed revenue. Show the CEO exactly how marketing drives the top line — with auditable, reconcilable data.
AI Attribution Models
Beyond last-touch. DRA supports multi-touch attribution models that fairly credit every channel involved in the customer journey.
Real-Time Trust Building
No more waiting days for reports. Walk into any meeting with real-time data the CEO and CFO can verify against their own systems.
Executive Certainty
DRA's Truth Layer gives you complete confidence in every number you present. No more caveats, no more "this number might not include X."
Boardroom-Ready Reports That Match the P&L
DRA generates CEO-ready dashboards showing CAC, LTV, ROAS, and marketing-attributed revenue — all reconciled against your actual financial data. Walk into every board meeting with numbers the CFO can't argue with.
- CAC, LTV, payback period — the metrics CFOs demand
- Spend-to-revenue traceability for every dollar
- Export to PDF or share live dashboards instantly
The Trust Premium
Of leaders believe marketing drives growth
Of marketers always include ROI in effectiveness analysis
Attribution models you can compare side by side
Simple, Transparent Pricing
Start free. Scale as you grow. No hidden fees. Cancel anytime.
💰 Save 20% with annual billing
FREE
Connect one source and see your first answer.
- 50K rows per data model
- 3 projects
- 5 data sources
- 5 dashboards
- 10 AI generations/month
- Solo Only sub-users
Key Features
- AI Data Modeler
- AI Insights
- Medallion Architecture (Bronze/Silver/Gold layers)
- Marketing Attribution
- Marketing Hub Dashboard
- Campaign Management
- Scheduled Data Refreshes
- 3 Public Dashboard Links
- PNG Export Only
STARTER
Reclaim hours a week and stop stitching spreadsheets.
$29/month
Save $72/year
Billed annually at $276
- 500K rows per data model
- 10 projects
- 15 data sources
- 15 dashboards
- 100 AI generations/month
- Solo Only sub-users
Key Features
- All FREE features
- Multi-layer data pipelines
- CSV/Excel Export
- Advanced Attribution (6 models)
- Email Support (48hr)
- Custom Dashboard Colors
- Real-Time In-App Notifications
- 20 Public Dashboard Links
PROFESSIONAL
Run all 6 attribution models and prove ROI to the CFO.
$129/month
Save $312/year
Billed annually at $1236
- 5M rows per data model
- Unlimited projects
- Unlimited data sources
- Unlimited dashboards
- 500 AI generations/month
- 2-5 sub-users
Key Features
- All STARTER features
- Team Collaboration (2-5 users)
- Compositional data modeling
- Basic RBAC (3 roles)
- Dashboard Embedding
- Custom Dashboard Themes
- API Access (read-only)
- Email Support (24hr)
- Light Branding (logo + colors)
PROFESSIONAL PLUS
Give your whole team self-service reporting at scale.
$399/month
Save $960/year
Billed annually at $3828
- 100M rows per data model
- Unlimited projects
- Unlimited data sources
- Unlimited dashboards
- Unlimited AI generations/month
- 6-100 sub-users
Key Features
- All PROFESSIONAL features
- Enterprise-scale data pipelines
- Full Team Collaboration (6-100 users)
- Advanced RBAC (5 roles, 19 permissions)
- OAuth SSO (Google, LinkedIn)
- Basic Branding (logo + colors)
- API Access (read/write)
- Priority Support (24/7, 4hr SLA)
- Dedicated Account Manager
- Quarterly Business Reviews
- 99.5% Uptime SLA
ENTERPRISE
Custom deployment, onboarding, and support.
- Unlimited rows per data model
- Unlimited projects
- Unlimited data sources
- Unlimited dashboards
- Unlimited AI generations/month
- 100+ sub-users
Key Features
- Unlimited multi-stage data architectures
- All PROFESSIONAL PLUS features
- SAML 2.0 SSO (Okta, Azure AD, OneLogin, ADFS)
- SSO Domain Enforcement (enforce login via IdP)
- Just-in-Time (JIT) User Provisioning
- 99.9% Uptime SLA
- White-Glove Onboarding
- Custom Feature Development
- Direct Engineering Support
- Volume Discounts
- Custom SLA Agreements
Frequently Asked Questions
How do I prove marketing ROI to my CEO?
Start with data that reconciles. Most dashboards show channel-level metrics that don't match the P&L. DRA unifies your spend data, conversion data, and revenue data into one truth layer so your CEO sees marketing ROI that matches the bank account — not a dashboard full of green arrows that mislead.
What metrics do CFOs actually care about from marketing?
CFOs care about CAC (Customer Acquisition Cost), LTV (Lifetime Value), payback period, ROAS, pipeline velocity, and marketing-attributed revenue. DRA surfaces all of these in CEO-ready dashboards that connect directly to your financial reporting.
Why does my marketing dashboard not match our bank account?
Because your data is siloed. GA4 tracks one set of numbers, Google Ads tracks another, and your CRM tracks a third. Without a unified truth layer, none of them reconcile with actual revenue. DRA eliminates this gap.
How do I earn CFO trust for my marketing budget?
Show up with numbers that match. DRA gives you a single source of truth that reconciles marketing spend to pipeline and revenue. When the CFO sees the same numbers in your presentation that they see in the P&L, trust follows naturally.
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